Just how important to the success of a product is the color, shape or detailing of a package? After you've stripped away the logo and product name, will it still be identifiable? Marketing professionals call this "product recall". You use it all the time without even realizing it. Like when you're grocery shopping, scanning the shelves for that particular color that identifies your favorite pasta sauce jar, shampoo bottle, etc.
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.-CCI COLOR (Institute for Color Research)
via Grafiko and Lifelounge