Thursday, January 17, 2008

Food for thought

Just how important to the success of a product is the color, shape or detailing of a package? After you've stripped away the logo and product name, will it still be identifiable? Marketing professionals call this "product recall". You use it all the time without even realizing it. Like when you're grocery shopping, scanning the shelves for that particular color that identifies your favorite pasta sauce jar, shampoo bottle, etc.

image source

Artist Derek Stroup created a photo series of stripped-down candy and chip packages that are very telling. How many of these can you identify?
image source
I read somewhere that a product has one-twentieth of a second to grab a customer's attention on a shelf or display. Here's another fun statistic:
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Another impressive statistic; according to a University of Loyola, Maryland study, color increases brand recognition by up to 80 percent. 80%- that's pretty significant!
How many of the chip and candy wrappers could you identify? How conscious are you of the products you remember solely by color?

via Grafiko and Lifelounge


funcolors said...

I think I got all the candy wrappers -- figures.

Super useful info here, Rachel. Makes you stop and think about how important and impactful color is in our every day functioning and living.

Rachel said...

Glad you enjoyed it, Lori :-)