Can you promote green without using it?
The Port of Seattle has a re-designed logo, and some great commentary about the design is on Brand New.
The old logo was maroon, and supposed to represent cranes, containers and the port itself.
The new iteration is intended to represent air land and sea. They are also supposed to represent the three parts of sustainability: economic development, social responsibility, and environmental stewardship.
As one commenter astutely mentions, it's your standard "eco-friendly palette" at work again.
Here's a snapshot I took during a presentation explaining environmental certification agencies. I was struck by the incredibly similar color palette they all shared.
The update certainly refreshes the brand, but why such muddy murky colors? Perhaps they were chosen to reflect the grayness of Seattle's rainy weather? What do you think?
4 comments:
Are you suggesting that they should have used clearer and brighter shades of these same colors?
yeah, that would have been my first thought.
i don't think it has to do with the grayness...i think there's something solidly grounding (no pun intended). perhaps they are a bit demure but the visual coordination of color to concept only enhances the meaning behind it. i also think that maybe it's because there's a certain seriousness that characterizes our city (seattle)--not depressed, or sad just more contemplative, hence we don't always settle out with brighter shades
em- i like the way you phrased it. that certainly makes sense- more subdued colors are certainly seen as more serious or sophisticated. good point!
Post a Comment