Marie Brady is an architectural colorist based in Oakland, CA. She has a background education in interior design and is a member of the IACC-NA. Her website is ColorMarie.com and a great blog.
What does your car color say about you?
By Marie Brady
We put so much thought and effort into our color choices for our homes and wardrobes.
Automotive Color Popularity Report. Car companies use this research as an authoritative baseline for color trending.
DuPont reports that as many as 40% of people would switch vehicle brands to get the color of their choice! Determining color palettes is not simple process. Designers seek to create harmonious interior and exterior color packages that will appeal to customers and enhance the design of the vehicle. GM rotates it's colors and tries to anticipate our color preferences each year. They introduce 3 new colors yearly while 3 colors get kicked out of production.
The 1980's was seen as a period of color while the 90's was an era of neutrals. Color started reappearing in the new millennium in a big way. For Asia, Europe and North America, silver is still the most popular color for cars. North America, says DuPont, is starting to lead the way in trends with rich shades of medium to deep metallic gray along with cooler reds and other high-chroma colors. This hints at a major shift of what's to come for automotive palettes.
Color preferences become more distinct when you look at different lines of cars. White dominates 25% of the truck and SUV market.
Black is still perceived as upscale and classy so it is the most popular color in the luxury class. Yellows and blues are becoming quite sought after in sports and compact cars, while darker greens are receding. In fact blues across the board are gaining fans. For retro lovers, limited editions are advertised by some companies in unique palettes.